"When you look at the science of these ultra processed pulverized foods... They're really designed to hijack our brain chemistry, our hormones, and our metabolism in a very specific ways.
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They design their products to create the bliss point of food: What is that perfect crunch, taste, sugar, whatever it is, that's going to make you go BOOM and have this pleasure sensation.
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So it's not just a theory that maybe it's addictive, maybe it's not a true addiction. It actually is."